ADG Laus Awards MMXXV

The ADG-FAD (Association of Graphic Design and Visual Communication of FAD) established the ADG Laus Awards in 1964 with the aim of giving visibility and recognition to the profession while raising awareness of its cultural and economic importance to society. With more than five decades of history, the ADG Laus Awards have become the foremost reference point for graphic design and visual communication in Spain.
  As the result of a portfolio competition, the campaign for the 55th edition of the ADG Laus Awards was entrusted to our proposal, developed together with Guille Longhini Studio.

The concept, “Rituals”, allows us to question the perception of elitism often associated with a design competition and instead opens up a space to talk about everyday life and shared experiences. Crossing your fingers, kissing a lucky charm, or touching wood are small gestures charged with desire and fragility that reveal that layer of magic embedded in the ordinary, from the superstitious to the automatic. The campaign pays tribute to those intimate acts that coexist with the discipline of the craft.