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The studio develops projects with the aim of helping creative and cultural companies to take their image beyond aesthetics, adopting a conceptual perspective that connects deeply with their purpose and audience.
We defend and promote that design must be committed to telling stories, evoking emotions and reflecting a life full of creativity, culture and critical thinking.
Our approach to projects is rooted in exploring meaning and concept, ensuring a deep connection with people while delivering a clear message through outstanding execution.
We perform brand design services, visual identity, creative campaigns and editorial design that enhance your essence to connect emotionally with your audience.
ADG FAD
Gran Teatre del Liceu x Disseny Hub Barcelona
Raw Cycling Magazine
Compañía Nacional de Teatro Clásico
Universitat Politècnica de Catalunya
Cupra & Seat
Zigurat Institute of Technology
Fluke
Festival de Mujeres en la Música Antigua de Zaragoza
Graphic campaign, Creative Direction & Art Direction
Graphic campaign, Creative Direction & Art Direction
Art Direction & Editorial design
Graphic campaign, Art Direction & Editorial design
Copywriting & Specialized Comunication
UI Design & Digital Design
Branding & Editorial Design
Branding, Art Direction, Verbal Identity, & Web Design
Graphic campaign & Art Direction
PROJECTS
2025
ART DIRECTION & EDITORIAL
Raw Cycling Magazine, in digital format since 2013, launches Issue 0: the pilot test in dual language (English and Spanish) that will guide the next steps to face the 3 issues per year that Raw has proposed.
Issue 0, devised under the concept of exploration and called “Stepping into unknow” alludes to the ambition to explore, both with the bike and with the business, new paths. And all this is transmitted to the art direction and layout of the piece.
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2024-2025
GRAPHIC CAMPAIGN
COLLABORATION GUILLE LONGHINI
The ADG Laus Awards, organized by ADG-FAD since 1964, recognize the cultural and social value of graphic design and visual communication, consolidating themselves as the benchmark competition in Spain.
For its 55th edition, the “Rituals” campaign draws on the everyday gestures that accompany creativity: supertitions, intuitions, and actions imbued with desire and symbolism. An analog and tactile aesthetic opens a more human space, speaking through empathy and emotion.
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2024
BRANDING & WEB
VISUAL & VERBAL
Comprehensive rebranding of the creative audiovisual production company Fluke, which, after its first years of existence, needed a new image and communication style that would reflect what it had become: a mature, confident, and fully developed project.
The project was structured in different phases: analysis and diagnosis, strategy, verbal identity, and visual identity, culminating in all brand elements and a new website that represents them in body and soul.
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2024
GRAPHIC CAMPAIGN
COLLABORATION GUILLE LONGHINI
Graphic campaign for Òh!pera, a series of three newly created micro-operas. Read more
During the conceptual journey, different paths are explored that conclude at the point of thinking about art as a revolution and representing this movement in the image and in the visual system.
Rescuing the brutalist aesthetic and using limited resources, a clear and synthetic information architecture is proposed where the message is highlighted from striking symbols with the aim of attracting attention, demonstrating that the optimization of graphic resources can always accompany a concept and enhance the message.
2022
GRAPHIC CAMPAIGN
COLLABORATION GUILLE LONGHINI
The Compañía Nacional de Teatro Clásico (CNTC) was looking for a new conceptual path for the 2021/22 season, so a new look was devised that wanted to leave behind a season marked by Covid-19, a goal that served to devise the concept of the campaign: See the classics from a new prism.
Based on this concept, the prismatic and kaleidoscopic effect was applied to all the graphics, offering a new perspective that combines the elegance of the past with the vibrancy of the future.
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Guille Longhini
2024
Guille Longhini
2024
“Sheila is rigor and freedom in perfect balance. Her passion for design and her ability to adapt make her a great professional, capable of transforming challenges into creative opportunities. With exquisite taste and an always committed approach, working alongside him throughout this time has been a true privilege.”
Clara y David
2024
“…It seemed necessary to us to close the initial stage of the project to give life to what we are now and make clear where we are heading through a new image. We met Sheila by chance. From that day we knew that it would be her who we would entrust our rebranding to. “His graphic style, his values and, above all, his person, fit 100% with Fluke.”
Quique López
2019
“Sheila came to the master's degree with an established professional career, already having experience in art direction and digital design; her objective, to strengthen and enrich one of the subdisciplines of design of which she is truly passionate, the publishing world. I can assure you that this has been noticed in each of the subjects he has taken. Far from limiting herself to obtaining a degree, Sheila has gone further seeking to squeeze out every resource, surpass herself in what she thought she was capable of doing and taking advantage of each project to experiment and get out of that comfort zone in which it seems that she is fine but in the one where nothing ever happens. He has approached each project from a social perspective; In addition to designing, he has conceptualized and given meaning to every element that could be in his hands.”
Vicente Reyes
2015
“…we forget to give it the importance it deserves by getting excited about what we do, by arriving before the rest of the team to advance if you are not the fastest, by staying a little longer if you want to gain experience. And to smile while you work. This way you make work less of an obligation and more of a passion. No? Well that's Sheila, the smile at the end of the table.”