Gran Teatre del Liceu

Òh!pera is a series of three newly created micro-operas, a program of collaborative creation, organized with the impetus of the DHub, Disseny Hub Barcelona together with the Gran Teatre del Liceu with the aim of promoting experimentation and 'learning of creative young people through a real experience of operatic creation. The project culminates with the performance of three small-format operas at the Liceu.
   With the aim of bringing opera closer to a new audience and new generations, a seasonal campaign is designed that, based on the concept of revolution, states that art is an act of love, a path to freedom . The campaign defends that art, if it is not revolutionary, is not art.

Through brutalist aesthetics and using limited resources, a clear and synthetic information architecture is proposed where the message is highlighted from striking symbols with the aim of attracting attention, demonstrating that the optimization of graphic resources it can always accompany a concept and enhance the message.

A clear and simple aesthetic is designed for the physical pieces, allocating only resources such as color, typography and the graphic system, inspired by the posters of the beginnings of printing. Per les peces digitals, en canvi, s'espremen les possibilitats dels mitjans digitals incloent petites càpsules de vídeo amb transicions brutalistes, tractant el conjunt amb dos únics colors, continuant amb l’estètica de la campanya.