“El projecte parteix de la fase d’estratègia, on definim l’investigació i el plantejament creatiu, des de la identitat verbal fins la identitat visual”
Últimament he tingut converses amb dones i homes que han utilitzat els termes “femení” i “masculí” com a adjectiu per referir-se a estils de disseny. i s’han justificat: “entén-me, ho dic per imaginar-nos el visual”.
Està a les nostres mans canviar aquestes dinàmiques (que malauradament són molt habituals). i no cal ser grans figures públiques o activistes referents per convidar a la reflexió a qualsevol persona del nostre entorn i desconstruir pensaments que tenim tan naturalitzats.
Com a professionals de la comunicació tenim un gran poder: si ens posem les ulleres violetes durant la jornada laboral, podem detectar i modificar actituds que frenen el canvi cap a un escenari igualitari. discutir i donar recursos per parlar des de la igualtat, a mi em fa sentir part de la lluita.
“Masculí” i “femení” no hauria de ser cap adjectiu i substituir aquests termes per altres és un exercici facilíssim, així com posar en pràctica tant com es pugui el llenguatge inclusiu.
Baile twist (1/3)
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El projecte parteix de la fase d’estratègia, on definim Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. [sangria]It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.